IED Texas

Identity Guidelines

SWTX Border Region Centers must also adhere to ASBDC Accreditation guidelines located here.

The Institute for Economic Development is proud to be a flagship outreach program for the University of Texas at San Antonio. As a part of our mission to be a leader in our community, it is also important that we maintain consistent branding that is inline with our host.

Part of maintaining a consistent identity is adhering to established structure for print and web documents. This includes color scheme, logo placement and effective use of the grid. It is critical to use the provided templates as part of an effective marketing strategy.

We offer these guidelines as a starting point for hired designers to ensure that any documents produced outside the Institute are consistent with those produced internally.

Approval

Each center is responsible for seeing that its print materials meet the standards set forth in this Web site so that all center publications convey a consistent image of the Institute. However, George Marez, Robert McKinley, or Al Salgado  also are responsible for reviewing all printed materials—both internal and external—to ensure compliance with the institute's visual identity standards.

When preparing to print any type of publication, call the George Marez (ext. 2737) to arrange to have the publication reviewed before it is printed. Be sure to leave room in your production and printing schedule to have the publication reviewed and to make any necessary changes. Three working days are needed to review short pieces, such as postcards, posters and flyers. Longer pieces, such as brochures, programs or newsletters require five working days. You will be notified in advance if more time is required to review your publication.

When submitting a proof to University Communications for approval, you must complete and attach the following form to your proof.

Editorial Styles

Please refer to the UTSA editorial styleguides when producing documents for web or print. There are extensive details regarding formatting of text. The document can be found in html format here our you may download a pdf for easy reference here.

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Logos and Usage

The Institute for Economic Development logo is reqired to be present in all Center publications including, but not limited to, print, web, and presentation media. Centers are allowed to use their center-specific IED logo in stead. The requirements for presentation of the logo are as follows:

• All logo text must be legible. The logo cannot be reduced so that it hampers readability.
• The logo must be reduced or enlarged to scale.
• Proper color must be used. This is Pantone swatch 295c, CMYK (100, 56, 0 34), or RGB (0,75,132), or HEX #004b84. Font text should always be black when the logo is presented in color.
• When a full color print is not possible, the logo should be printed at 100% black.
• In the instance that the background or fill behind the logo lacks contrast and renders the logo unreadable, white is acceptable, but the logo and all text within must be completely white. Variation to a cream or color is not acceptable
• The IED and Center logo's may not be altered in any way from their original design.

If any of these requirements are not met, we the work will be rejected.

Web and Multimedia

Requirements

It should be noted that all materials created by the IED for the Internet regardless individuals or service center represent both UTSA and IED to internal and external constituencies. As such, it is essential that all materials created and displayed on our websites be consistent, credible and current; maintain compliance with all state and federal mandated guidelines; and provide a unified image for this institution.

The following guidelines come directly from the UTSA identity guidelines

Regulations

Federal government

Section 508

Guidelines have been set forth by the federal government in regard to accessibility of Internet sites to persons with disabilities. These guidelines are based on recommendations set forth by the Web Accessibility Initiative of the World Wide Web Consortium.

The intent of these guidelines is to ensure access for individuals with vision impairments who rely on various assistive technologies to access computer/electronic-based information. These guidelines do not prohibit the use of graphics, images or animations on a Web site, but act to ensure the site is available in an accessible format.

Accessible sites offer the advantage of providing all users with faster download times due to the structured nature of accessible html. This type of technology can facilitate better transmission of Internet-based data to personal digital assistants (PDA) and cellular telephone technologies. Visit the Section 508 Web site of the federal government for more information.

State of Texas

Department of Information Resources (DIR)

As the chief information office of the state of Texas, the mission of the Department of Information Resources is to ensure the effective and efficient use of public funds by promoting opportunity and economic prosperity for the state's citizens through the successful application of statewide services and technologies that are beneficial, secure and accessible, and that utilize a standard infrastructure.

Texas Administrative Code

The university must comply with DIR's requirements for Web publications as outlined in Title 1 (Administration), Part 10 (Department of Information Resources), Chapter 206 (State Web Sites) of the Texas Administrative Code.

UTSA

Handbook of Operating Procedures (HOP)

The university has created policies and guidelines on the organization and appropriate use of the Internet at UTSA. Found in the UTSA Handbook of Operating Procedures, Section 8.13, "It is the intent of these policies to provide information about the structure of the main home page and linked web sites and to designate a system for the oversight of web sites and for the production and maintenance of web sites containing official University information that represent the University to its public via the Internet."

Logo's

Institute for Economic Development

For Center-specific logo's, please download them in our archive here .

University of Texas at San Antonio