Identity Guidelines and Resources
The following documents have been created to assist Institute for Economic Development staff with identity and publications challenges.
Identity Guidelines - Institute
This key guide addresses a range of identity issues in a living document reflecting our ongoing branding and identity policies. Our intention is to build upon UTSA’s established identity guidelines and brand, while addressing the unique requirements of our complex, multi-center economic development programs.
South-West Texas Border SBDC Network Identity Guidelines
The South-West Texas Border SBDC Network Identity guidelines outline the standards designed to promote the South-West Texas Border SBDC Network to our stakeholders. They also provide the framework for compliance with our funding partners and oversight authorities.
Social Media Guidelines
These social media guidelines for your center and program. Overall, they supplant the need to develop any individual center guidelines, though each center will develop its own menu of social media and devise its own schedule for managing these communications tools and measuring outcomes.
Publications Process
Each center is responsible for seeing that its print and electronic materials meet the standards set forth in this website so that all center publications convey an image consistent with the branding standards being developed at the Institute. Our role is to clearly communicate those standards, a task that’s especially important as UTSA moves into a capital campaign.
Publications Red Light/Green Light
This table tells how to create publications from authoring to publishing, guiding users on the best practices for each stage of the publication process.
Identity Guidelines

